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Social media success works just like your offline world.  It takes preparation and time, and strategy for success. Although you hear stories of people going viral overnight, those stories are actually few and far between.

Before we can know where we're going, we have to figure out where we are. Conduct your own social media audit, then establish your goals.

There are a slew of different social media apps and dashboard programs out there that can help you in different ways, and it can drive you crazy sifting through all the reviews to find the right one. Start with these! 

Even if you’re not entirely new to the world of social, you may be wondering where to start and what to share. Here are three types of content that are typically shared on social networks.

Maintaining your social media presence can take a great deal of time if you want to cover your bases and maximize your efforts. Here's the content you should automate, why and how! 

Social media profiles require daily maintenance to be effective. However, you can schedule your updates so that you don't have to do it every day. Even if you're away from the computer, you're still visible to your fans and followers.

As part of your social media strategy, you should make it a point to engage your customers in conversations on each platform each day. The more you’re there interacting with with your followers and others, the better results you’ll get.

There’s a tidal wave of information and noise on social media that you don’t need, so you’ll have to develop good habits to tune out the clutter.

The main advantage of a cell phone is that it lets you take care of some of these smaller tasks when you’re on the go. Here's how you can use your out-of-the-office time more efficiently.

The ultimate key to using social media effectively is to monitor your stats on a regular basis. When you look at your analytics, they will tell you exactly what’s working and what’s not, and then you can change your strategy accordingly. 

You may know exactly what you need to do to get the best results from social media, but actually managing multiple social media profiles is a challenge that requires quite a bit of organization. You can take control of all your social media tasks by creating a daily and weekly action plan.